TokenAtlas

What is AI API Cost?

If you've never seen an OpenAI invoice, start here.

Tokens, not words

AI APIs bill per token, not per word. 1 token ≈ 0.75 English words. A 300-word email is ~400 tokens. Code and non-English languages tokenize less efficiently — sometimes 2–3× more tokens per character.

Input vs output

Every request has an input cost (what you send) and an output cost (what the model generates). Output is almost always 3–5× more expensive per token than input.

Per-model rates

Cheaper models exist for simple tasks. Gemini Flash is ~30× cheaper than GPT-4o per token. Choosing the right model is the highest-leverage cost decision.

Hidden costs

System prompts re-billed each call. Retries on errors. Tool-call overhead. Streaming has no cost effect but matters for UX. None of these show up in marketing pricing pages.

Frequently asked questions

How do I know my token count?
Use the provider tokenizer or TokenAtlas's live counter — paste text and see tokens instantly.
Are there free tiers?
Google offers a generous Gemini free tier; OpenAI and Anthropic offer trial credits.
Can I cap my spend?
Yes — every provider supports monthly budget caps. Always set one.

Related