What pricing model to expect
OpenAI is converging on a reasoning-token model: visible output tokens billed at one rate, hidden reasoning tokens billed alongside. Plan for $15+/1M output in reasoning modes.
Reference points from o-series
o1: $15 in / $60 out per 1M. o3-mini: $1.10 / $4.40. GPT-5 is likely positioned above o1 on capability, with a similar or higher rate card.
Budgeting before launch
Build cost models assuming 2–3× the GPT-4o rate for the flagship tier and a mini variant at GPT-4o-mini parity. Most teams overshoot by assuming everything must run on the flagship.
Migration cost planning
Plan a routed rollout: 5–10% of traffic on the new tier for eval, then graduate by intent. Direct migrations from GPT-4o to a frontier reasoning model can 10× the bill overnight.
Stay current
Pricing tracks live in the TokenAtlas calculator the day OpenAI publishes the rate card. Set a model alert to forecast impact on your current workload.

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